The U.S.-based watchdog group CorporateWatch defines greenwash as "the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." This definition was shaped by by the group's focus on corporate behaviour and the rise of corporate green advertising at the time. However, governments, trade associations and non-government organisations have also been accused of greenwashing.
Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government or even a non-government organisation to sell a product, a policy or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy. It can even hide Ecofascism Agenda.